SMPS Ontario Panel Event: LEVERAGING PHOTOGRAPHY TO CREATE A STRATEGIC MARKETING ADVANTAGE

February 26, 2019
YWCA 87 Elm Street, Toronto, ON M5G 0A8

Photography is typically one of the largest expenses in a firm’s annual marketing budget. Unfortunately, many firms are missing key opportunities to maximize this expense and leverage their photography to create a strategic marketing advantage.

SMPS Ontario has gathered a diverse panel of industry leaders for a thought provoking and insightful discussion on how to maximize your photography to its full marketing potential. Whether you’re wondering what it takes to get your work published, how to curate, navigate and maximize photography in social media, how your photography is a reflection of your brand and tells a story, what the future trends are, or what the legal and ethical issues around photography uses are, this is a panel that you won’t want to miss.

Over the course of the evening, our distinguished panelists will dive into the topic and share what it takes to set yourself apart from the competition and maximize your investments. The evening will be sure to broaden your prospective on one of your most strategic assets, and also provide you with some practical advice on how to get the most value from your assets.

Panelists:
Naomi Kriss (moderator), Founder of Kriss Communications
Elizabeth Pagliacolo, Executive Editor of Azure
Adrian Phiffer, Office of Adrian Phiffer / UofT Lecturer @ Daniels Faculty
Younes Bounhar, Doublespace Photography
James Brittain, International photographer