PEO York Chapter presents: How to Use LinkedIn to Boost Your Engineering Business

April 12, 2016
531 Atkinson Ave., Thornhill, Ontario

“Fire Up” Your Presence & Activity

Tuesday, April 12th, 2016 – 7:30pm     $15/pp includes refreshments

With more than 400 million members across 200 countries, LinkedIn evolved the way Engineers do business. Initially viewed as an online resume, LinkedIn is now the online social media channel for business professionals to connect, network and engage.

FACT
LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

To gain access to the right connections, you must focus and understand how to establish a solid foundation first before you start your activity of connecting.

Take a journey with Javed S. Khan as he shares his experience, best practices, tips and examples of other engineers. The goal of this experience is to transform your participation from being present to a fanatic user of LinkedIn.

BONUS
Amplify your activity with the power of email marketing!
Learn how to “amplify” your LinkedIn and extend your reach with your connections by leveraging the power of email marketing. Shift your thinking to market to the 99% who already know you.

RESERVE MY SEAT!

You will learn:

• How to build a solid LinkedIn Profile to get you noticed – Your Foundation
• How to Become a Content Generator – Leveraging LinkedIn Pulse
• How to write the “perfect” LinkedIn Invitation that will get you noticed
• The 5 Step Plan to Start Generating Leads on LinkedIn
• How to engage with your connections & groups

If you’ve attended one of Javed’s sessions, you’ll know you’re in for a “treat”.

This will be an entertaining and interactive session.
Be prepared to learn, take lots of notes and ask as many questions as you can.

Javed S. Khan, CD, known as the Small Business “Chief Marketing Officer”, Javed S. Khan brings 20 years of corporate experience and 9+ years of successful small business ownership.

Javed is an accomplished & engaging speaker, voice over talent, and President of EMpression: A Marketing Services Company; focusing on helping organizations and businesses bring their ideas to life. Through a collaborative approach, EMpression executes marketing programs for the small to medium size business entrepreneur & organizations.

He’s been a featured presenter at various professional association events, conferences, workshops, webinars, media outlets, and a regular session host across many Ontario Chambers of Commerce. He is consistently the highest ranked presenter of the day and for that reason, is being asked back by groups to deliver member value content through his educational sessions.

To date, he has presented to over 7,500 business owners, entrepreneurs and professionals teaching the latest marketing trends & best practices.

Javed recently launched “A Few Minutes with Javed” a video series that features digital marketing & social media insights everyone can use and reuse within their professional life and business.

Friends are welcome and networking encouraged!

Rick Vender, P.Eng.
Program Director – PEO York Chapter
program@peoyork.com