NORR rebrands with new logo, tagline, website and centres of excellence
NORR Architects and Engineers has launched new corporate branding to represent its current strategic direction, align its 750 professionals across 14 market sectors, support its new ‘centres of excellence’ in Canada, the U.S., the U.K. and the U.A.E. and, according to president and CEO Brian Gerstmar, harness the brand equity of the firm’s 81-year history.
“The brand refresh reflects the modernization of our long-standing firm,” Gerstmar explains. “We have re-envisioned our approach by creating the centres of excellence to maximize the potential of our diversified practice, in terms of services and market sectors. We know engineers or architects specializing in one building typology and being able to fully design today’s multi-purpose projects is not realistic. These projects require a team of designers specializing in their respective fields, but working together to integrate functional, programmatic, technological and social requirements into a single vision for the property.”
Accordingly, NORR’s new tagline is “Integrated Thinking. Inspired Design.” In addition to a new logo, the company’s redesigned website highlights projects by market sector.
“Just over 70 years ago, NORR reinvented itself as an integrated firm, consisting of both architects and engineers,” Gerstmar adds. “This philosophy still holds true today, but we have gone one step further by leveraging our expertise, best practices and thought leadership across all of our offices.”