A U.S. market research firm has been studying what clients use as a basis for hiring certain engineers or architects. The report, by Accountability Information Management Inc. (AIM) of Chicago is entitled “What End Users Want.” It is based on surveys of facility operation directors, construction managers and other end users in the commercial, healthcare, education and government sectors.
AIM found that firm size isn’t an important factor in client decisions. In 64% of cases, end users based their decisions on recommendations from peers and associates. Recommendations from contractors were used 33% of the time, networking was used 21% and web searches were used 14%. Trade magazines and cold calls represented 10% and 11%. “Other,” which included RFPs/RFQs and advertising, amounted to 39%.
To access the report, which costs US $250, click here.