Canadian Consulting Engineer

Thirteen rules on doing business in China

Stanley Chao, a Chinese American business consultant, helps Western companies do business with China. He has outlined his practical methods in the new book Selling To China: A Guide to Doing Business in China for Small- and Medium-Sized...

March 26, 2013   Canadian Consulting Engineer

Stanley Chao, a Chinese American business consultant, helps Western companies do business with China. He has outlined his practical methods in the new book Selling To China: A Guide to Doing Business in China for Small- and Medium-Sized Companies.

Selling To China outlines the 13 rules:

  1. Don’t Rely on Gut Instincts
  2. You Don’t Know What You Don’t Know
  3. Sweat the Details
  4. Take the Trust Factor Out
  5. Never Do Joint Ventures (JVs)
  6. Adapt and Move Quickly
  7. Never Compete with Locals
  8. Use Multiple Partners
  9. Think Long-Term but React Short-Term
  10. Don’t Create Competitors
  11. Listen to Experts
  12. Don’t Rely on Contracts
  13. When in Doubt, Ask Questions

The book is available from Amazon and here:


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