Thirteen rules on doing business in China

Stanley Chao, a Chinese American business consultant, helps Western companies do business with China. He has outlined his practical methods in the new book Selling To China: A Guide to Doing Business in China for Small- and Medium-Sized Companies.

Selling To China outlines the 13 rules:

1. Don’t Rely on Gut Instincts
2. You Don’t Know What You Don’t Know
3. Sweat the Details
4. Take the Trust Factor Out
5. Never Do Joint Ventures (JVs)
6. Adapt and Move Quickly
7. Never Compete with Locals
8. Use Multiple Partners
9. Think Long-Term but React Short-Term
10. Don’t Create Competitors
11. Listen to Experts
12. Don’t Rely on Contracts
13. When in Doubt, Ask Questions

The book is available from Amazon and here: