Canadian Consulting Engineer

Stantec launches new brand and community focus

Stantec launched a new "brand" and visual identity last week, building its new direction around the concept of a "promise to design with community in mind."

September 17, 2013   Canadian Consulting Engineer

Stantec launched a new “brand” and visual identity last week, building its new direction around the concept of a “promise to design with community in mind.”

As part of the launch, the Edmonton-based company with over 200 offices worldwide, unveiled a new logo in bright orange. It also has a new website and a fast-paced video featuring short takes of Stantec staff, often shown against beautiful shots of built infrastructure.

Bob Gomes, Stantec president and chief executive officer, said: “We have evolved our brand to better reflect who we are and what our clients and employees believe about us. Our new positioning — focusing on community, creativity, and client relationships — differentiates us in our many market sectors. Gomes described the new corporate logo as “representing a lens.” He said, “our new, modern logo evokes the creative way we see the world and the community-minded approach we bring to every project,”

The launch on September 10 was accompanied by a “worldwide day of community service” on September 11 where nearly 4,000 Stantec employees volunteered in their local communities around the world. In the U.S. September 11 is developing as a traditional day of providing community service.

Examples of Stantec people in Canada participating in the Community Day event included 73 staff in Ottawa painting cabins at summer camp for underprivileged children and 100 volunteers in Calgary helping assemble and deliver backpacks for children in need. Among the activities in the U.S. offices, 50 people in New York City removed invasive species from Riverside Park in the Upper East Side of Manhattan.

In the announcement of the new brand, Stantec also said its primary business objective remains the same: to be a top 10 global design firm.

“We have acquired many like-minded companies to strengthen our market presence across North America and internationally. These companies often started as one-person operations, just like we did. With reputations for excellence, they became strong members of their communities, and our new brand honors our collective histories by uniting us under a single promise,” said Gomes.

The company’s history goes back 60 years. It now has 13,000 people in over 200 locations around the world. In Canada it employs over 8,000 people in 59 offices

To watch the video, click here.


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