Social media can be damaging to companies, says book

While on one hand companies are feeling the pressure to engage in social media in order to maintain their corporate relevance, one author suggests that this relatively new internet phenomenon can be “the deadliest corporate enemy of the 21st century.”
In Insidious Competition: The Battle for Meaning and the Corporate Image, Richard Telofski argues that social media groups can target companies and ruin their public image. Who is responsible? He cites groups such as “tagging terrorists,” “mommy bloggers,” non-governmental organizations, activists, clients, employees, labour unions and “culture jammers.”
Teforski says that advances in Internet technology have “morphed into a silent corporate killer – social media.”
“The new prevalence of social media in the business world has generated a problem never seen before,” writes Teforski. As people continue to engage social media, they are creating subtle changes in the minds of the public, and corporations are losing their identity.”
The book is published by Smith Publicity, Inc. of Cherry Hill, NJ and available at www.Amazon.com